A lot of videographers focus on the "look" of a video: great looking shots, a cool music track, etc... And the result is a a video that looks aesthetically great, and of course that's important, but what is missing is a well-told story. The video is pretty, but not functional. I put the story, or message, first, and make every other decision based on that. This process results in a video that most effectively communicates my client's vision with the audience, while looking great at the same time.
I love the variety of projects I get to work on. One month I might be doing a recipe video for a local grocery store, the next I could be filming a video about the history of a farm many miles away. My job is never boring!
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