Do you know what makes a successful video?
It isn't just a good story. It's not funny, crafty or dramatic writing, either. It isn't even about the actors, camerawork or lighting.
No. A successful video - whether it is for a real estate showing or to get folks to come to a fundraiser - is all about engagement. A successful video captivates viewers. It glues them to the screen, emotionally pulling them into your message.
The secret to THAT? While a combination of story, scripting and camerawork, the biggest secret is understanding your audience's state of mind and using it to your advantage.
After all, a video is useless if nobody wants to watch it.
With 15 years of copywriting and storytelling experience, I know how to craft messages that resonate with almost any targeted audience, and I know how to light and film locations, products and people to enforce that message and captivate vewers.
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